Rumsfeld's Law

  • Corruption, incompetence & VHS in the age of Netflix

    Corruption, incompetence & VHS in the age of Netflix

    B&NES council is demonstrating utter incompetence in the face of overwhelming technical change - and irreversibly damaging our city and our environment in the process. Why?

  • Send your staff for interviews...

    Send your staff for interviews...

    I'm considering implementing a policy at Deep Blue Sky that once a year all staff should go for at least one job interview somewhere else. It's not mad. Here's why...

  • As painfully addictive as dating..

    As painfully addictive as dating..

    Funding bears all the hallmarks of dating; anxiety, excitement, disappointment... and addiction?

  • Tend often to your dreams...

    Tend often to your dreams...

    Setting, achieving and managing personal goals takes practice, vision and discipline. Remember though that the potential for reward is endless.

  • Work on Holiday

    Work on Holiday

    When you leave the country don't leave behind a dry reminder of yourself - make your holiday (and your out-of-office reply) work for you!

  • Keep it simple, stupid!

    Keep it simple, stupid!

    Why do so many people believe that trying to fit every widget, feature and button above the fold will ensure your visitors do something useful on your site? It's time to go back to basics and cut out all the crap.

  • Never listen to your boss.

    Never listen to your boss.

    Business owners & bosses are notoriously subjective beasts. So if your trying to create new marketing material or a new website how do you make sure you can politely ignore their point of view?

  • You call yourself a professional!?

    You call yourself a professional!?

    Most of us - if we compared ourselves to to successful sportsmen and women - would have to admit that we're really just amateurs. If you want to call yourself a professional you've got to engage with a coach.

  • Do you work the wrong hours?

    Do you work the wrong hours?

    Is it time to re-think your working week? With a little clarity and structure you and your team will be more productive and enjoy a much more cohesive and positive work-life balance.

  • Don't send diamonds to Russia

    Don't send diamonds to Russia

    A little Tuesday morning brain-teaser for you - at the request of one of our readers.

  • Fire your Clients

    Fire your Clients

    Be brave. Chances are much of your time is taken up with people who offer you no value in return. For your sake and theirs you must have the guts to show them the door.

  • Twitter is a costume party. Get your business dressed.

    Twitter is a costume party. Get your business dressed.

    If you want to get your business noticed on Twitter then stop thinking of it as a business.. think of it as another person in the room and give it some personality.

  • Business - it's not the size that counts it's the rhythm.

    Business - it's not the size that counts it's the rhythm.

    Making a business successful has more to do with having the discipline to define a strong, harmonious internal rhythm than almost anything else.

  • Not tracking offline sales? You must!

    Not tracking offline sales? You must!

    For most small bricks & mortar businesses - even today - ignoring offline sales means you're ignoring a great bulk of your revenue. All of that referral business, repeat business and much of the business derived from traditional marketing is going un-tracked and misunderstood.

  • You shouldn't be measuring KPIs

    You shouldn't be measuring KPIs

    An astonishing number of businesses we see are manually measuring & processing data for their KPIs. Such activity highlights a flaw in the organisation that should be fixed as quickly as possible.

  • Engage your worst customers. They're the best you've got.

    Engage your worst customers. They're the best you've got.

    Twitter is a powerful engine for turning unhappy customers into your biggest evangelists. You can't afford to ignore this opportunity.

  • Give your staff a 4-day week.

    Give your staff a 4-day week.

    Motivate staff, increase retention, tap their secret potential. It's as easy as giving them the day off!

  • Marketing without measuring is money burned

    Marketing without measuring is money burned

    Measuring everything these days is easy. If you're not doing it then you're burning money. Stop burning and start measuring.

  • Fire your accountant. He's ruining your business.

    Fire your accountant. He's ruining your business.

    Turn your forecast upside down. Own your own finances. Run your own accounts. Fire your accountant.

  • Why should I send an e-newsletter?

    Why should I send an e-newsletter?

    The best way to reach your best customers is through email marketing. Admit it.

Jim Morrison Rumsfeld's Law is written by Jim Morrison; founder of twiDAQ and owner of Deep Blue Sky Digital, a full service digital agency in Bath, UK.
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